It is hence momentous for the firm to take decisions based on extensive data analytics so as to ensure effective and efficient use of business sources. Some of the major applications of analytics include Customer retention, Network optimization, Impactful decision making etc. Analytical tools leverage data collected through day to day transactions and help in both long term strategic decision making and short term optimization of decisions. Predictive analytics helps in targeting the right customer at the right time based on their past behavior and choices. It also helps in boosting revenue by correct planning and decrease the operational costs in the long term. Data generated through social media is more diverse both geographically and demographically and hence helps in gaining a closer-to-reality customer information.